Benjamin Langlais
BENJAMIN LANGLAIS
As a freelance project manager specializing in digital marketing for concerts, tours and international releases, I have been supporting independent artists, labels, bookers and promoters in the preparation and promotion of their projects for over 10 years.
I've had the opportunity to coordinate the communication for numerous international tours in Europe, North America, and Asia, manage the digital marketing for hundreds of concerts, and oversee releases that have garnered millions of streams across various platforms. For several years, I've worked closely with international artists such as Wax Tailor, Pink Martini, Emel Mathlouthi, ProleteR, and others.
This genuine knowledge of the field allows me to develop a comprehensive approach connecting all platforms, advertising tools and partners around a common goal.
WHAT I DO
RELEASE MANAGEMENT
I handle the preparation, coordination, and complete follow-up of your releases: singles, EPs, albums, and music videos. This includes delivering metadata and lyrics, creating editorial pitches for streaming platforms (Spotify, Apple Music, Deezer, Amazon Music, YouTube Music), managing DSP profiles, and maintaining relationships with distributors and partners. I integrate the digital marketing aspect from the preparation phase to maximize impact upon release.
TOUR SUPPORT
I provide support for the preparation, coordination, and promotion of your tours in collaboration with your partners. This includes advance booking, roadbook creation, Facebook event setup (Bandsintown, Songkick), concert listings on Spotify, Apple Music, Pandora, YouTube, Meta, TikTok, and Google, video editing, graphic design, newsletters, and more. I manage relationships with venues, booking agents, local promoters, press officers, and digital platforms. For each date, I prepare visual materials, coordinate announcements and ticket sales, and adapt communication to the specific needs of each region. Each tour is treated as a unique project, with comprehensive coordination of all activities to ensure consistency across all markets.
DIGITAL MARKETING
I create and manage your advertising campaigns directly on your own accounts, with complete transparency: Meta Ads (Facebook, Instagram), Google Ads, TikTok Ads, Bandsintown, Spotify, Pandora, etc. It's a comprehensive process: installing and configuring tracking pixels, creating custom audiences and precise retargeting (website visitors, social media engagement, lookalikes), structuring ad accounts, and designing conversion-optimized landing pages. Each campaign is designed to cover the entire funnel, from brand awareness to engagement to conversion, with coordination across all platforms to ensure consistent messaging. I don't take any commission on budgets: you retain ownership of your data, your audiences, and your digital infrastructure.
DIGITAL MARKETING TRAINING
I work as a trainer on digital strategy and marketing applied to artists and professionals in the music industry with a concrete objective: to give the keys to create, manage and optimize campaigns, to understand precisely how they work and to have the necessary knowledge to carry out one's own campaigns, to deepen one's knowledge and to approach discussions with specialized partners with confidence.
SUPPORT LABEL
For labels and structures that need regular support, I intervene on all operational aspects: administrative management, royalties (details, eddy app), partner coordination (bookers, press officers, distributors, publishers), video editing, graphic design, communication, subsidies etc.
HOW I WORK
A TRUE MEMBER OF YOUR TEAM
I integrate myself as a true member of your team, according to your needs and schedule. My approach is based on thorough preparation: I take the time to understand your project, your audience, and your objectives before building a coherent strategy.
No generic solutions, no empty reports: real involvement, total transparency on actions taken, budgets allocated, and results achieved. I always work directly on your tools and accounts. You retain complete control. No opaque outsourcing, no black box. You see and understand what I do.
Frequently Asked Questions
WHY HIRE A SPECIALIZED FREELANCE RATHER THAN AN EMPLOYEE OR AN AGENCY?
Flexibility, responsiveness, and immediate expertise, without the delays or costs of recruitment. I work according to your needs, on a monthly or project basis, adapting to your workflow and tools. As an active member of your team, whether working independently or as part of your communications department, I provide support during busy periods to free up your time, adapting to your requirements and working with complete transparency, just like one of your employees. My fees are eligible for funding applications (albums, music videos, promotion, tours, etc.).
WHICH PLATFORMS?
Mainly Meta Ads, Google Ads, TikTok Ads, YouTube, Spotify, Apple Music, Deezer, Amazon Music, Bandsintown, Songkick, Shazam, Pandora.
WHAT BUDGET?
I charge a fixed fee per month or per project, with no commission on advertising budgets. My goal is not to make you spend more money, but to maximize your results. I work directly on your advertising accounts, so you retain complete control over your spending, data, and audiences.
WHAT FORMAT?
I am based in Rouen, Normandy, I work entirely remotely but I travel regularly throughout France to meet with teams, artists or to participate in training sessions.
Let's talk?